The song says it all – ‘What the world needs now, is love…’
Eco-systems and species are collapsing due to humankind’s careless behavior. If only there was a bit more love for the natural world and for our planet.
Wanting to reach a younger audience to increase awareness and encourage new memberships, WWF teamed up with Universal/Globe to re-record this iconic track with Will Young.
We really challenged ourselves to live up to Will’s haunting rendition of the song, maneuvering giant projection screens across thorny savannahs, deep rivers and windy beaches. It involved more than a few nervous glances up at the sky and down at our weather apps.
But the resulting work was worth the effort and proved a real hit with viewers, increasing memberships and awareness across all age groups.
See how we made it here...